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Earning the Accreditation in Public Relations is a valuable professional accomplishment that isn’t as hard as you may think! 

Through accreditation, you’ll take a step back from your day-to-day work and examine the theory and structure behind professional public relations. You’ll master the four-part communication process, which includes setting goals, quantifying objectives, implementing the plan and evaluating progress at every step. This information will be the backbone of all your future public relations and marketing plans—guaranteed.


Accreditation in Public Relations

Universal Accreditation is a voluntary program that allows you to demonstrate your proficiency in public relations through a standardized written exam following advancement from an oral readiness review. Successful completion of the exam validates a PR professional's commitment to the field and level of knowledge in public relations practice. 

The purpose is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation APR signifies a high professional level of experience and competence. 

For questions regarding accreditation on the local level please contact Kathy Bowers, Vice President of Accreditation and Certification, at [email protected]

Accreditation Process

  1. Study for the exam (group study sessions are very helpful!)
  2. Complete the Examination for Accreditation in Public Relations Application.
  3. Prepare and sit for a Panel Presentation.
  4. Study for and complete the computer-based examination.
  5. Demonstrate a commitment to lifelong learning through maintenance

If you are a current member of FPRA Pensacola, you may apply for state and local rebates once you have passed the exam.

Certified Public Relations Counselor

Candidates for CPRC must be a member of the Florida Public Relations Associations and have a minimum of 10 years of professional practice in public relations. The certification process was developed to recognize professional growth and achievement of senior members who have already earned the APR designation.

The exam, which is administered throughout the year, consists of a written section, comprised of case studies, and an oral component, which requires the candidate to make a presentation to a panel of certified evaluators. For the oral portion of the exam, candidates are encouraged to use an actual presentation they have made to an employer, a client or the media. The goal of the 30-minute presentation is to "sell" an idea or a course of action, rather than to demonstrate extemporaneous speaking skills.

The cost of the CPRC exam is $150. To take the CPRC exam, request an application from the State Association Office of FPRA at  941.365.2135.