Enhancing the profession in Pensacola since 1957



PR PD Passport Destination: Navigating Social Media Analytics

Nov 06 10:00 am - University of West Florida Innovation Institute


By the time we reach this PR PD PASSPORT destination, travelers will learn how to navigate their way through social media analytics. The captain for this trip will be Jimmy Orum from UWF Creative Collaborative. The stops along the way will include:

Social Media Analytics: Why Do They Matter?

How do you measure your social media efforts?

Are you measuring the right things?

How can analytics help you get what you want from your boss?

Should you go with free or purchased analytic tools?

What are the rules for analytic etiquette?

Participants should bring their laptop (Wi-Fi will be available) and be ready for "all hands on deck."

This event is free for members and $10 for non-members - only 25 seats available.

Tuesday, November 6, 2018

10 am – 11:30 am

Innovation Institute

321 N De Villiers St

Pensacola, FL 32501-3861, United States

Reserve your spot here: https://www.facebook.com/events/299444440661084/

This is the first of many professional development workshops FPRA Pensacola will offer throughout the year as a member benefit.

About our facilitator:
Jimmy Orum is the communications coordinator for the Division of Academic Engagement. He previously was the marketing and technology coordinator for Career Development and Community Education. Prior to coming to UWF, he was a public information specialist at the Alabama State Port Authority. He earned a bachelor's degree in communication/public relations from the University of South Alabama and most recently earned a master's degree in strategic communications and leadership from the University of West Florida.