Enhancing the profession in Pensacola since 1957

BLOG

BLOG

Update Your FPRA Profile and Enter to Win an Apple Watch!

Posted: Jun 14, 2017, By: FPRA Pensacola Chapter

Yep, it's that simple! The state board for FPRA has challenged all of its members to add a profile picture to their online FPRA account, and those who do so will be entered to win an Apple Watch.

Read More

Recap from FPRA Nov. 17 Chapter Meeting: American Red Cross – Strategy to Serve

Guest Speaker: April Phillips, Communications Program Director American Red Cross Biomedical Services in Atlanta  

Read More

Why Join FPRA and Its Board: A Message From Your Board Members

Posted: May 02, 2016, By: FPRA Board of Directors

The board interest survey is due this month and some of the board members wanted to take the opportunity to share why they joined FPRA and became a part of the Board of Directors. If you are considering becoming a member or stepping up into a role on the board, read how FPRA has benefited a few of our current board members. 

Read More

Travis Peterson, creator and owner of Impact Campaigns, spoke at the January meeting about "What Corporate Communicators Can Learn from Political Campaigns." He provided a lot of insight on how public relations campaigns parallel with political campaigns. Here's a quick recap!

Read More

ER for PR makes an impact!

Posted: Jul 20, 2015, By: Brandi Welk

Our first-ever ER for PR event was a huge success! With roughly over 40 attendees, we were able to better inform our community businesses on the ins and outs of social media, crisis communication, customer service and more.

Read More

Marketing Communications 101

Posted: Mar 20, 2015, By: Brandi Welk

Marketing Communications, also known as MarComm, is the integration and coordination of a company’s multiple communication channels to deliver a clear, consistent and compelling message about the organization and its products or services. This can include advertising, direct marketing, branding, online presence, PR activities, etc. In the past, marketing and communications have been considered two different entities. In fact, many would say that public relations is a branch of marketing. 

Read More

In case you missed it… February 2015 Chapter Meeting

Posted: Feb 19, 2015, By: Brandi Welk

When thinking about crisis communication, the first thing that comes to mind is the ultimate Golden Rule of “tell the truth, tell it all, and tell it fast.”

Read More

FPRA State Conference: Quite an investment - In you!

Posted: Aug 19, 2014, By: Ed Barker

Although I'd been interested in attending the FPRA State Conference for several years, this was the first year that I had seriously considered it.  For those of us who work for non-profit or government agencies with extremely tight budgets (pens are issued not by the box, but one-at-a-time and only with written justification), the conference is a challenge to fund.  Right at $700 for the conference fee, nearly $500 for the hotel, plus the transportation there and back; it adds up very fast.

Read More

Take the Road Best Traveled

Posted: May 28, 2014, By: Amy Minchin

Pensacola Chapter President Amy Minchin received the conference scholarship in 2012. She wrote about her experience attending conference below. You can apply to receive the sholarship and attend this year's FPRA Annual Conference which will be August 10-13 in Orlando. Check out Amy's thoughts from attending the 2012 conference...

Read More

FPRA President Chris Gent talks Crisis Communications

Posted: Apr 28, 2014, By: Ed Barker

As vice president of corporate communications for the Kissimmee Utility Authority, Chris Gent, APR, CPRC has seen his share of crisis situations – in fact, during his visit with our chapter from April 16-17, his utility was in the midst of an internal crisis involving a disgruntled customer.

Read More

Social Media and Law Enforcement

Posted: Mar 07, 2014, By: Malerie Shelton

From hometown radio announcer to public information officer, Sena Maddison has more than 25 years’ experience in radio, broadcasting, and producing and she has event taught in the Mobile County Public School System. She joined the Escambia County Sheriff’s Office when Sheriff David Morgan took office in 2009. Her first four years were spent as public affairs coordinator, becoming public information officer in February 2013.

Read More

From an early age and even in high school, Jennifer Jenkins, president of JJPR Agency in Daphne, Ala. wanted to practice public relations.  One of her role models growing up was the PR director of a local hospital; a classy lady who always had it together.  Jenkins was hooked.

Read More

The deadline for local Image Awards is right around the corner (March 7), and to motivate those who are considering entering this year's contest, I interviewed Jeff Nall, APR,CPRC, vice president of communications and development for the Council on Aging of West Florida.  He has been extraordinarily successful in Image Awards competitions, entering 17 times and taking home an astounding 58 awards at the local and state level from those entries. His insights are sure to help first-time Image Award candidates and may even give a few tips to the seasoned pros.

Read More

As senior public affairs specialist for the Florida Lottery, Meagan Dougherty counts getting a call from news celebrities like Matt Lauer, host of NBC’s Today Show, as one of the coolest parts of her job, but not the coolest. Find out more with the recap of the November Chapter Meeting.

Read More

The loudest party on earth, where anything can happen and usually does.

Have you seen a NASCAR commercial or advertisement recently? They are much different than the NASCAR ads of three years ago. In 2010, NASCAR changed their communications department into an integrated marketing communications (IMC) department and began overhauling their existing marketing plan. The NASCAR IMC department works similar to an agency, with staff expertise supporting numerous business units.

Read More