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PROFESSIONAL DEVELOPMENT > WHAT IS APR?

PROFESSIONAL DEVELOPMENT

Accreditation - What is APR?

Universal Accreditation is a voluntary program that allows you to demonstrate your proficiency in public relations through a standardized written exam following advancement from an oral readiness review. Successful completion of the exam validates a PR professional's commitment to the field and level of knowledge in public relations practice. 

The purpose is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation APR signifies a high professional level of experience and competence. 

For questions regarding accreditation on the local level please contact Sonya Daniel, APR,  the chapter’s vice president of accreditation and certification, [email protected]