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Posted: May 20, 2021

Escambia County

Description

This posting will be used to fill 2 positions  - one at Library Services and one at Public Safety

Home to more than 300,000 residents in northwest Florida, Escambia County is the westernmost and one of the oldest counties in the state. The mission of Escambia County government is to provide efficient, responsive services that enhance our quality of life, meet common needs and promote a safe and healthy community. With nearly 1,800 employees, we pride ourselves on being the perfect climate for everything - building a business, raising a family and enjoying recreational pursuits. Picture perfect white sand beaches and clear, emerald Gulf waters draw millions of vacationers to Escambia each year, especially to Pensacola Beach, named the #4 Top U.S. Beach in 2020 by TripAdvisor.

This class performs multimedia storytelling using a combination of video, photography, graphics, audio, and text to edit and produce stories for Escambia County. The Multimedia Communication Specialist creates and publishes news and features to the County’s websites, social media channels, television channel, and print publications by coordinating the timely development, administration, and release of information regarding a wide range of programs and services to foster and improve media and community relations throughout Escambia County. This position serves as a public relations and outreach officer for assigned departments. This position works with multiple departments and individuals at all levels of the organization and reports directly to the Communications and Public Information Director.

Examples of Duties

Produces media content for web or print production by reporting breaking news, covering events, developing feature length pieces, and conducting interviews 
 
Writes scripts and press releases to provide the community department and event specific information reaching a variety of audiences
 
Researches stories by following leads, identifying interview subjects, and utilizing a high level of attention to detail as well as ensuring facts are correct and verified
 
Designs graphics and video elements for use on television, web, social media, and print
 
Maintains social media accounts by promoting content on social media and responding to comments and questions on posts

Consults with internal departments regarding general communications needs through serving as the technical expert advising and assisting departments by preparing news releases, drafting speeches, remarks, and comments, developing public service announcements, coordinating employee recognition, awards, and proclamations, taking photographs, and performing other related activities
  
Consults with staff to conceptualize and design key publications and graphics to support County goals using Adobe Creative Suite, including video, illustrations, brochures, newsletters, social media content, displays, charts, diagrams, email newsletters, PowerPoint presentations, web, tablet and Smartphone-ready artwork, and other publication projects
  
Prepares detailed print specifications and costs to ensure vendors deliver quality work within established budget and deadline
  
Ensures consistent branding and integration by overseeing online, print, and video campaigns
  
Responds to inquiries and complaints made by citizens by researching issues, coordinating efforts to resolve issues with other internal departments, external agencies, and other public entities, and conducting follow-up with citizens to determine satisfactory resolution of issues
  
Provides assistance to the media by conducting research, coordinating interviews with appropriate County staff or elected officials, serving as a spokesperson for the County to print, online, and television media, and responding to media requests for information and interviews
  
Promotes the County by coordinating and publicizing special events, public education opportunities, news conferences, town hall meetings, television productions, and other public events
  
Assists with information requests for government related activities by acting in a liaison capacity with community leaders, tour groups, other governmental agencies, and communication groups
  
Supports other members of the Communications and Public Information Division in the performance of their duties, as needed, including broadcasting County meetings
  
Manages responsibilities for community outreach activities by performing duties that may occur beyond regular County business hours, including extended workdays, evenings, weekends, and holidays
  
Remains on-call in order to respond to events, including department special events as well as participate with emergency activations as a member of the County's emergency management team in accordance with standards

Performs other duties as assigned

Qualifications

Minimum Qualification Requirements:

Training and Experience:
Bachelor's degree in Communications, Public Relations, Journalism, Graphic Design, Video Production, or a related field and two years of experience in professional public relations work to include graphic design utilizing the Adobe Creative Suite, creation and management of website content, and social media; or a combination of education and experience equivalent to these requirements. 
 
Licenses and Certifications:
Must possess a valid driver’s license from state of residence
 
Preferred Qualifications:
Experience with typography, color, conceptual thinking, print layout, digital production, video and post-production
Knowledge of emergency public information policies, methodologies, and procedures
 
Knowledge, Skills, Abilities, and Other Characteristics (KSAOs):
 
Knowledge of:

  • principles, practices, and methods of social media
  • video and photography equipment
  • practices and principles of public information, public relations, and marketing
  • basic copyright laws applicable to design work and creative properties
  • design and electronic pre-press processes 

 
Skilled in:

  • proper English usage, spelling, grammar, punctuation, vocabulary, and sentence structure
  • press release writing and AP style
  • digital photography & photo editing
  • videography and editing

 
Ability to:

  • adhere to deadlines while working on multiple, diverse projects
  • translate communication needs into products that are thoughtful, highly organized, logical, and easy to digest
  • present information to County officials, staff, and public groups
  • prepare speeches and articles for publication
  • safely operate a vehicle
  • exercise independent judgment
  • work under minimum supervision
  • proofread and edit documents
  • respond to special events outside of traditional working hours 
  • remain calm and function well under stressful situations
  • deal effectively with the public, media, and officials in a courteous and tactful manner

Supplemental Information

County-wide Employee Responsibilities:
All Escambia County BCC employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Escambia County BCC's Employee Code of Ethics, gift, and conflict of interest policies.
 
All Escambia County BCC employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.
 
Emergency Management Responsibilities:
During emergency conditions, the incumbent of this position will automatically be considered an emergency service worker. This employee is subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and is expected to perform emergency service duties, as assigned.
 
Physical Requirements: 
Positions in this class typically require grasping, feeling, talking, hearing, seeing, finger and hand dexterity as well as repetitive motions.
Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible amount of force constantly to move objects. Work is performed mostly in an office setting and includes sitting at a desk or being on site for an event. Position requires travel.

Benefits/Compensation Package:
 · Medical / Dental / Vision plans
 · Prescription coverage
 · Employee health clinic
 · Employee fitness centers
 · Employer-sponsored retirement plan or an investment plan
 · Deferred Compensation Plan
 · Flexible Spending Account(s)
 · Employee Assistance Program
 · Annual/Sick Leave or Paid Time Off (PTO)
 · Group Life Insurance