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Posted: June 2, 2021

Escambia County


Home to more than 300,000 residents in northwest Florida, Escambia County is the westernmost and one of the oldest counties in the state. The mission of Escambia County government is to provide efficient, responsive services that enhance our quality of life, meet common needs and promote a safe and healthy community. With nearly 1,800 employees, we pride ourselves on being the perfect climate for everything - building a business, raising a family and enjoying recreational pursuits. Picture perfect white sand beaches and clear, emerald Gulf waters draw millions of vacationers to Escambia each year, especially to Pensacola Beach, named the #4 Top U.S. Beach in 2020 by Tripadvisor.

The Media and Public Information Manager proactively and strategically manages media and public information efforts regarding a wide range of programs and services throughout Escambia County to promote awareness of County services and the positive work conducted by employees. This position requires a strong writer and editor who can swiftly compose content and manage multiple projects with strict deadlines in a fast-paced environment. The ideal candidate would be a self-starter who is eager to learn and try new creative directions, while maintaining brand standards. This position requires the ability to strategically organize communication and marketing efforts into comprehensive public relations plans for a variety of channels, including, but not limited to, news releases, newsletters, emails, articles, web content, publications, and social media. The Media and Public Information Manager position reports to the Communication and Public Information Director and is required to work with multiple departments and individuals at all levels of the organization. The nature of work for this position may require the incumbent to work in excess of 40 hours per week, some weekends and some holidays.


Examples of Duties

Manages external communications, including crisis and issues management for the County, in conjunction with the Communication and Public Information Director

Creates content in AP style that is tied to the County’s brand and public relations plan framework, such as news releases, articles, web content, e-newsletters, and social media  

Develops media relations strategies and relationships to promote greater awareness of County services and the constructive work generated by employees 

Responds to media inquiries and proactively pitches stories by conducting research and coordinating interviews with appropriate County staff or elected officials

May serve as a spokesperson for the County to print, online, and television media and assists with talking points for other County representatives 

Edits publications and departmental communications to ensure accuracy and readability

Develops strategic, proactive communications and media relations plans and messaging to positively promote the County internally and externally 

Works closely with internal departments, the Graphic Designer, Web Coordinator/Developer, Videographer, and the Board to conceptualize and deliver key publications to support County goals, including brochures, newsletters, displays, charts, diagrams, email newsletters, PowerPoint presentations, infographics, web, tablet and Smartphone-ready artwork, and other publication projects  

Edits the County's website,, by researching, writing, and developing online content, as well as monitoring County communications for ADA compliance  

Provides recommendations to develop, manage, and improve social media guidelines and policy to ensure the County's online outreach is effective and consistent with the brand and overall communications strategy 

Monitors online conversations relevant to Escambia County by watching, listening, or reviewing content in order to correct misinformation, as well as uses analytics tools for reporting 

Ensures consistent branding and integration with online, print, and video campaigns 

Engages in media buy negotiations and scheduling for campaigns 

Researches and responds to inquiries and complaints made by citizens and public records requests

Coordinates efforts to resolve issues with other internal departments, external agencies, and/or other public entities by conducting follow-up with citizens and departments to determine satisfactory resolution of issues 

Supports other members of the Communication and Public Information Division in the performance of their duties, as needed 

Manages responsibilities for community outreach activities beyond regular County business hours, including extended workdays, evenings, weekends, and holidays 

Expected to be on-call and respond to emergency call-outs and participate with emergency activation as a member of the County's emergency management team

Performs other duties of a similar nature or level



Minimum Qualification Requirements:

Training and Experience:

Bachelor's degree in Public Relations, Journalism, Communications, Marketing, Graphic Design,  or a related field and four years of experience in public relations, journalism, communications, or marketing; or a combination of education and experience equivalent to these requirements.

Licenses and Certifications: Must possess a valid driver's license from state of residence

Preferred Qualifications:

  • knowledge of graphic design concepts and Adobe Creative Suite
  • Website redesign experience (content)


Knowledge, Skills, Abilities, and Other Characteristics (KSAOs):

Knowledge of:

  • practices and principles of public information, public relations, journalism, and marketing practices, principles, methods, and reporting of social media for LinkedIn, Facebook, Twitter, Instagram, etc. 
  • website content management
  • basic copyright laws applicable to design work and creative properties 
  • emergency public information policies, methodologies, and procedures 
  • the Florida Sunshine Law 
  • the Incident Command System

Skill in:

  • written and verbal communication
  • proofreading and editing documents 
  • proper English usage, spelling, grammar, punctuation, vocabulary, and sentence structure 
  • press release writing and AP style 
  • digital photography and photo editing 
  • Microsoft Office /Windows OS platform programs, including Word, Excel, PowerPoint, and Outlook 
  • planning and organizing public relations campaigns 
  • social media and streaming online video 
  • communication and interpersonal relations as applied to interaction with coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to receive work direction 

Ability to:

  • be self-directed and coordinate work across many teams  
  • perform in a fast-moving environment 
  • problem solve 
  • motivate team members 
  • be proactive, reliable, responsible, and accurate with an attention to detail 
  • create and analyze reports using Excel dashboards and Google Analytics and other tools 
  • work independently and manage multiple projects concurrently 
  • resolve conflicting issues and responding diplomatically in all forms of communication


Supplemental Information

County-wide Employee Responsibilities:

All Escambia County BCC employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Escambia County BCC's Employee Code of Ethics, gift, and conflict of interest policies.
All Escambia County BCC employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.

Emergency Management Responsibilities:
During emergency conditions, the incumbent of this position will automatically be considered an emergency service worker. This employee is subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and is expected to perform emergency service duties, as assigned.                

Physical Requirements:
Positions in this class typically require sitting, standing, talking, hearing, seeing, finger and hand dexterity, as well as repetitive motions.

Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for Sedentary Work and the worker sits most of the time, the job is rated for Light Work.

Benefits/Compensation Package:
 · Medical / Dental / Vision plans
 · Prescription coverage
 · Employee health clinic
 · Employee fitness centers
 · Employer-sponsored retirement plan or an investment plan
 · Deferred Compensation Plan
 · Flexible Spending Account(s)
 · Employee Assistance Program
 · Annual/Sick Leave or Paid Time Off (PTO)
 · Group Life Insurance