Development
THINKING OUTSIDE THE BOX
What: "Thinking Outside the Box" Professional Development Seminar
When: Thursday, May 19, 2011 9:00 a.m.-3:15 p.m.
Where: Conference Center, University of West Florida
Miss the seminar? No problem! FPRA has uploaded some of the presentations you missed from "Thinking Outside the Box" below:
The Evolution of Public Relations
Join Dr. Meg Lamme, APR, associate professor and fellow of The Plank Center for Leadership in Public Relations in the Department of Advertising & Public Relations at the University of Alabama, as she tells the story of public relations from past to present. Today, many of those early elements are integral to effective social media engagement.
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Crisis Communication
There are dozens of classic (or soon-to-be classic) examples of what NOT to do in a crisis situation. Listen as J. Suzanne Horsley, Ph.D., highlights crisis
communication success stories that can serve as best practices when you face your next challenge. Examples from the American Red Cross will provide some outside-the-box solutions to issues that could hit any type of organization in today’s rapidly-changing cyber environment. Suzanne is an assistant professor in the Department of Advertising and Public Relations at the University of Alabama. Her research is focused on crisis and disaster communication and government public affairs.
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Click here to download presentation.
Pitching from Both Sides of the Fence
With more than 20 years of public relations experience, Zandra Wolfgram has been in your “PR” shoes. Now serving as the editor of Emerald Coast magazine and Insider blogger for Visitsouth.com, she will give us the inside scoop of what local magazine and online media are looking for when it comes to media relations and story pitches. Zandra, marketing and public relations professional formerly with Sandestin Golf and Beach Resort, Seaside and Portofino Island, is also contributing writer to 850 business magazine . She formed Wordplay Ink, a company focused on marketing communications in 2009.
Click here to download presentation.Stakeholder Engagement
Judi Taylor Cantor is the principal of jtcantor.com, a fund raising consulting firm. She is an executive consultant with extensive experience in fund raising, marketing and public relations. She has been an entrepreneurial change agent for organizations ranging from education to cultural to healthcare. Join her as she discusses the key to winning maximum engagement from stakeholders. Hear how this fundraiser has managed to raise more than $100 million from stakeholders by asking them the right questions to begin with. Then, shed your inhibitions and engage in one-on-one interactions that demonstrate the process called “Appreciative Inquiry.”
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Social Marketing: Measuring ROI
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Paid Media Strategies Relating to Public Relations
Lance Kinney, Ph.D., will discuss how integrated marketing communication diffuses through the public relations profession. In this presentation, Dr. Kinney will introduce the basic principles of buying media to support your PR efforts. He will introduce you to basic media buying terms, entry-level media math and some negotiation strategies. Dr. Kinney currently teaches, researches and consults as a tenured associate professor of advertising and public relations at the University of Alabama.
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Social Marketing: Measuring ROI
Kate Gallagher, a member of Paramore|Redd, a full-service interactive agency in Nashville, will help you design a strategic social plan that can create results. She will focus on giving you the tools and knowledge you need to create a social media strategy for your organization. This workshop is an advanced immersion into social media strategy and attendees can expect to learn more about how to approach social planning including suggestions for: defining key performance indicators, uncovering your social audiences, content creation, building a loyal fan base and tracking and optimizing your plan for results.
MEMBER RESOURCES
Check out these helpful resources including:
Monthly Speaker Presentations, Toolbox 2009 Speaker Presentations