Accreditation
Are you ready to take the APR Challenge?
By Caron Sjoberg
Earning the APR is a valuable professional accomplishment that isn’t as hard as you might think! Through accreditation, you’ll take a step back from your day to day work and examine the theory and structure behind professional PR. You’ll master the four-part communication process, which includes setting goals, quantifying objectives, implementing the plan and evaluating progress at every step, and this information will be the backbone of all your future public relations and marketing plans—guaranteed.
If you’re wondering about the certification process, here are the four steps:
- Apply for eligibility
- Study for the exam (group study sessions are very helpful!)
- Take the “Readiness Review”—an in-person meeting with APRs who will help gauge your readiness for the exam
- Take the computer-based exam
If you’re a current member of Pensacola FPRA, the majority of your accreditation fee will be sent back to you in the form of state and local rebates once you’ve passed the exam. Your membership to Pensacola FPRA also gives you the opportunity to take part in free study sessions designed to guide you through the APR process all the way to the certification test, in a small and personal group setting. The study group will meet at least every other week through the end of 2010.
If you want to learn more about APR certification and how it can help move your PR career forward, attend FPRA’s informational session on Monday, October 4 at noon. Bring a brown bag lunch and we’ll provide the drinks.
For more information, visit www.praccreditation.org, or email carons@ideaworksusa.com.
FPRA participates in Universal Accreditation. Members can demonstrate their professional skills by sitting for the APR (Accredited in Public Relations) exam. In addition, FPRA offers an even higher level of professional certification, giving members an opportunity to earn the title of Certified Public Relations Counselor.