Enhancing the profession in Pensacola since 1957

BLOG

BLOG

Marketing Communications 101

Posted: Mar 20, 2015, By: Brandi Welk

Marketing Communications, also known as MarComm, is the integration and coordination of a company’s multiple communication channels to deliver a clear, consistent and compelling message about the organization and its products or services. This can include advertising, direct marketing, branding, online presence, PR activities, etc. In the past, marketing and communications have been considered two different entities. In fact, many would say that public relations is a branch of marketing. 

Read More