BLOG > Make Your Digital Content More Accessible
Posted: Jul 01, 2018, By: Mandy B. Fernandez
Are your website and digital documents accessible to people with diverse abilities? Is your online content able to be read or followed by those with visual, auditory, dexterity and cognitive impairments?
At the FPRA Pensacola Chapter June meeting, Jay Massey, chief vision officer with Coco Interactive, LLC, shared his insights, experiences and helpful tips at how marketing and PR professionals can be more accessible with their digital content. Providing accessibility is not only the right thing to do, it is also vital for brand recognition, community perception, sales, marketing, crisis communication, and legal and regulatory compliance.
Massey expressed the need for each business owner, company or organization to have at least a basic accessibility statement be visible on digital platforms, such as a website. The accessibility statement should include the following:
If your business or organization is just starting the process of accessibility, it can be overwhelming. Massey encouraged tackling one thing at a time if needed, but continuously working toward advancement and improvements. “If you can’t fix a problem right away, then make an accommodation,” Massey said. “Going forward think about the whole picture and it will be easier to maintain.”
A few basic smarter accessibility tips for designers and creative web developers include:
Elegant simplicity is vital according to Jay. Websites and digital content can be beautiful and accessible for all if thoughtfully well designed.
Thank you to Jay for sharing this important topic. Did you attend the meeting and gain another takeaway worth sharing? Will you implement any of these strategies in your company’s website? Share with us what you found useful and will be doing. Join us for our next FPRA meeting on July 19 and find your #PurposeInPR. Don’t forget to register for the FPRA 80th Annual Conference and learn best practices and PR tips you can use now.