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FPRA Pensacola visits The Studer Family Children's Hospital at Sacred Heart

Posted: Nov 09, 2017

For several years, FPRA Pensacola has organized tours of business and media organizations in our community. On Tuesday, Nov. 7, a small group of members visited The Studer Family Children's Hospital at Sacred Heart. In addition to touring the facility, they got a glimpse of how hospital leaders approach media and public relations.

One member captured the following tips:

1) When it comes to PR stories, always have a takeaway at the end for the media. Call a particular person for more information, especially as it relates to health. 

2) Make the stories less technical and more human-interest for our community. In the hospital's case, stories should be more patient-centered and parent-centered rather than just doctors talking. 

3) Educate the front-line staff (caregivers) on the types of stories you're looking for in PR and recruit their help in those PR stories.

4) Talk to the staff (doctors) to see what they are seeing and facing daily - what's trending nationally that you can talk about locally (health news). 

5) Have plans in place for being proactive (patient development) vs. reactive (responding to accidents, disasters, etc.). 

6) Know the rules and privacy laws as it relates to your company (HIPAA for Sacred Heart).

7) Have PR conversations as early as possible with new team members. Be part of the onboarding process if you can to teach team about how to be good PR stewards. 

8) Keep a running list of good spokespeople and media people at your company and if possible, know who's good on camera vs. radio vs. print, etc. 

9) Let the people you serve feed you the stories. Often gratitude from those you serve comes back in the way of a good story to tell.

10) Be ethical and do the right thing. 

Thank you to The Studer Family Children's Hospital at Sacred Heart for hosting FPRA and to Mallory Wilson, our vice president of networking, for organizing the tour.